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Cookie Policy

Last updated: August 2026

Cookies are small pieces of text that are stored in your browser when you visit eisy.es. Some are essential for the website to work; others help us understand how the site is used and measure our advertising campaigns. This policy explains which cookies we use, what we use them for and how you can control them at any time.

Your consent and how to change it

The first time you enter eisy.es, we show you a banner managed by Klaro (an open-source consent manager self-hosted on our server) where you can accept, reject or configure which categories of optional cookies are activated.

Your decision is stored in a technical cookie called eisy-klaro for 180 days. Once that period has passed, or if you want to change your decision at any time, you can do so through the “Cookie settings” link in the footer, which reopens the Klaro panel.

Until you accept optional cookies, Google keeps analytics and advertising storage denied through Consent Mode v2, Meta Pixel remains unauthorised and Microsoft Clarity does not load. If you accept Clarity and subsequently withdraw consent, we communicate the new decision through the ConsentV2 API so that it stops using its cookies.

Cookies we use

Category Purpose Examples
Technical and consent Essential They allow the site to work and store your decision about optional cookies. They do not require consent (legal basis: legitimate interests). You cannot disable them from the banner, but you can do so from your browser. eisy-klaro (Klaro consent manager, 180 days)
Analytics — Google Analytics 4 Optional They allow us to understand how visitors arrive at and interact with eisy.es: page views, time on page, traffic source (search, social media, paid, direct), form conversions. Aggregated and pseudonymised data; the IP address is anonymised. If you reject them, GA4 continues to operate in “consent denied” mode, sending only aggregated signals without identifying you. _ga (2 years), _ga_* (2 years, container ID), _gid (24 h)
Experience analytics — Microsoft Clarity Optional It generates behavioural metrics, heatmaps and session recordings to identify navigation issues and improve the website. It only loads if you accept the analytics category; Klaro communicates the decision to Clarity through ConsentV2. _clck (pseudonymous identifier and preferences), _clsk (groups pages from one session) and possible Microsoft cookies described in its current documentation
Advertising — Meta Pixel (Facebook / Instagram) Optional They allow us to measure the effectiveness of our Facebook and Instagram ads, attribute conversions to the correct campaigns and build custom and similar audiences to retarget ads. If you reject them, the pixel does not load and no data is sent to Meta. _fbp (90 days, Meta), _fbc (90 days, ad click identifier)
UTM and attribution Optional When you arrive from a campaign with UTM parameters (for example, from an ad or an email), we store them temporarily so that we can correctly attribute the lead to the correct source when you complete a form. They are only stored in your browser for the duration of the session. utm_source, utm_medium, utm_campaign, utm_content

Third-party services

When you accept optional cookies, the following services may receive information about your visit:

  • Google LLC (Google Analytics 4): processing in accordance with the EU standard contractual clauses. More information: policies.google.com/privacy.
  • Microsoft Ireland Operations Limited (Microsoft Clarity): receives usage and navigation data to generate metrics, heatmaps and session recordings when you accept analytics. Microsoft acts as a controller in its own right, not as a provider acting on Eisy's behalf. It transfers data to Microsoft Corporation (United States) under standard contractual clauses. Session recordings: 30 days; aggregated data and labelled sessions: 9 months. More information: Microsoft Privacy Statement.
  • Meta Platforms Ireland Ltd. (Meta Pixel): processing subject to the EU-U.S. Data Privacy Framework. More information: facebook.com/privacy/policy.
  • Vercel Inc. (hosting): may record technical access logs (IP address, user agent) for a maximum of 30 days for security reasons. It does not install tracking cookies.

How to manage cookies from your browser

Regardless of your decision in our banner, you can block, delete or manage cookies directly from your browser:

To opt out of third-party advertising cookies generally, you can visit the Network Advertising Initiative opt-out page or Your Online Choices.

We do not currently support the browser's Do Not Track signal because there is no industry-wide technical standard for compliance.

Contact

If you have any questions about our cookie policy or the processing of your data, write to us at es@eisy.es.